About Ideathon 2.0

Kalinga University seeks to nurture creativity and entrepreneurial skills amongst early-stage entrepreneurs. Ideathon is a platform for school and college students to develop their business ideas and compete for the opportunity to win cash prizes and certification. Kalinga University helps you bring your idea from concept to pitch.


Ideathon 2.0 aims to develop start-ups for creating a successful start-up vibrant and inclusive society.


To inspire students to adopt entrepreneurial endeavors to develop their innovation, work on profitable and socially responsible projects and adhere to high ethical standards.


Category A

School Students (IX -XII)

Category B

College/University Students (UG, PG, Research Scholars)

Team Size

1 Member to 5 members


Executive Summary

The PDF should not contain more than 50 pages
And the PDF should be less then 5 MB

How to apply


Business Plan Template


  • Basic Introduction to the company
  • Present the company's mission and vision.
  • Describe the company's product and/or service offerings.
  • Give a summary of the target market and its demographics.
  • Summarize the industry competition and how the company will capture a share of the available market.
  • Give a summary of the operational plan, such as inventory, office and labour, and equipment requirements.
  • Describe about the technological adoption and IPR issues.


  • Facts explaining present industry scenario.
  • Describe the company's position in the industry.
  • Describe the existing competition and the major players in the industry.
  • Provide information about the industry that the business will operate in, estimated revenues, industry trends, government influences, as well as the demographics of the target market.


  • Define your target market, their needs, and their geographical location.
  • Describe the size of the market, the units of the company's products that potential customers may buy, and the market changes that may occur due to overall economic changes.
  • Give an overview of the estimated sales volume vis-à-vis what competitors sell.
  • Give a plan on how the company plans to combat the existing competition to gain and retain market share.
  • Conduct a SWOT Analysis.


  • Describe the products that the company will offer for sale and its unique selling proposition.
  • List the different advertising platforms that the business will use to get its message to customers.
  • Describe how the business plans to price its products in a way that allows it to make a profit.
  • Give details on how the company's products will be distributed to the target market and the shipping method.
  • Explain the major bottlenecks to be faced by the company and how the company plans to overcome them.


  • Describe the organizational structure of the company.
  • List the owners of the company and their ownership percentages.
  • List the key executives, their roles, and remuneration.
  • List any internal and external professionals that the company plans to hire, and how they will be compensated.
  • Include a list of the members of the advisory board, if available.
  • Mention the major highlights of HR policy of the company.


  • Describe the location of the business, including office and warehouse requirements.
  • Describe the labour requirement of the company. Outline the number of staff that the company needs, their roles, skills training needed, and employee tenures (full-time or part-time).
  • Describe the manufacturing process, and the time it will take to produce one unit of a product.
  • Describe the equipment and machinery requirements, and if the company will lease or purchase equipment and machinery, and the related costs that the company estimates it will incur.
  • Provide a list of raw material requirements, how they will be sourced, and the main suppliers that will supply the required inputs.


  • Category A – School Students (IX -XII)
  • Describe the financial projections of the company (Must include Income Statement, Balance Sheet, Cashflow Statement and Funds Flow Statement)
  • Category B – College/University Students (UG, PG, Research Scholars)
  • Describe the financial projections of the company, by including the projected income statement, projected cash flow statement, and balance sheet projection.
  • Fund raising from venture capitalists etc.
  • Details of loans/ debt and sources


  • Quotes of building and machinery leases
  • Proposed office and warehouse plan
  • Market research and a summary of the target market
  • Credit information of the owners
  • List of products and/or services
  • Sources and Uses of Funds

Prize & Rewards

Winning Team

  • ₹ 25,000

First Runner Up

  • ₹ 15,000

Second Runner Up

  • ₹ 10,000

Third Runner Up

  • ₹ 5,000

All the prizes and certificates will be Released Within 7 days after the event is over


  • Dr. Abhishek Tripathi

    Dean, Faculty of Commerce & Management

  • Dr. Komal Gupta

    Assistant Professor, Faculty of Commerce & Management

  • Ms. Jasmine Joshi

    Assistant Professor, Faculty of Commerce & Management

  • Ms. Shinki Pandey

    Assistant Professor, Faculty of Commerce & Management

  • Ms. Neha Choithramani

    Assistant Professor, Faculty of Commerce & Management

  • Ms. Riya Goel

    Assistant Professor, Faculty of Commerce & Management

  • Ms. Muskan Diwan

    Assistant Professor, Faculty of Commerce & Management

Student Co-Ordinators

  • Ms. Jyoti Shah

  • Mr. Sahil Nathani

  • Mr. Varun Sisodia

  • Mr. Aryan Sharma

Contact Persons