Kalinga University Raipur, Best University in Chhattisgarh UGC-approved


About Kalinga University

Kalinga University, Raipur is a NAAC B+ accredited University and the Only Private University in Chhattisgarh ranked in Top 151-200 Universities in NIRF Ranking 2021 and has emerged as a centre of excellence of higher education in Central India. Strategically located in the Smart City of New Raipur, this University has started carving a niche for itself in the education domain and is rising as a shining star on the horizon of quality education.


Kalinga boasts of World Class Infrastructure and student facilities with student centric approach. Highest attention is paid to hands on learning approach and students are encouraged to come up with innovative ideas for projects and practicals. The University has more than 75 laboratories and workshops, all well equipped with the latest, state of the art apparatus and tools. Special emphasis is given to the development of communication skills through the language lab. More than 1000 computers are available for the use of the students.

About Raipur

Raipur is the Capital of Chhattisgarh. New Raipur is the fourth planned city of India with wide roads and miles of greenery and is pollution free. It is the rst Integrated and Smart City of the country. A cosmopolitan city which is also the hub of higher education hosts IIM, IIT, IIIT, National Law University, CIPET, NIT and AIIMS.

About Faculty of Commerce & Management

Faculty of Commerce & Management was established in the year 2013. We offer various undergraduate and post graduate programs. We have MBA , BBA, M.Com, B.Com, and Ph.D. We focus on management education with a deep understanding of business and approach to pedagogy combing fieldwork, case studies, research and instrumented feedback with a strong emphasis on concepts and theory.

We, as a Faculty of Commerce & Management, train our students to cope up with pressure of erce competition. Our education is a fair blend of human behavior, organizational psychology & behavior, human resource management, economics, quantitative methods, finance & accounts, marketing, production & operations, and information technology. Students are given ample opportunity to cultivate creativity and enhance innovations in the work culture. Visits of personnel from corporate world and academia are part of our curriculum to apprise the students of the corporate needs and the latest developments in theory. Industrial visits and training’s are arranged to simulate the ground realities of corporate work and culture into their minds.

About Conference

The Corona-virus outbreak has affected millions of businesses, including startups, entrepreneurs and organizations. While the years 2020 & 2021 were a nightmare for lives and livelihoods around the world, the ongoing COVID-19 pandemic continues to have an impact on practically every aspect of our life even in 2022. Without a doubt, it is bad for the economy, though it has drawbacks but it offered many opportunities too.

For any country's development, the business role is very important. Nowadays the need of a business is to do the effort on building a strong foundation so that it cannot be impacted by any disruption. There is a change in the consumer preferences, buying situation, economic conditions, demand and supply and many more due to pandemic.

All big and small businesses are facing difcult situations and struggling in taking decisions. This is the great time to rethink, innovate new plans, explore the changed world with new opportunities to shape post-pandemic life

As a responsible part of the society Faculty of Commerce and Management, Kalinga University, is organizing National level conference on “The New NormalRecent trends in Business and Management 2022” (Hybrid Mode - Offline/Online).

Conference Objectives

  • To provide a vigorous platform for exhibiting the interest & promote research into the field of business and management.
  • To find out different problems & challenges faced by businesses.
  • To provide an opportunity for participants to elevate their knowledge and skills in post pandemic world.

Call for Papers

We Invite Academicians, researchers, research scholars, students, consultants to submit original, unpublished research work in the form of research articles relevant to the theme of the conference.

Guidelines for Publication

The selected full-length paper will be published in UGC approved or SCOPUS indexed journal. All the abstracts will be published in the form of conference proceedings with ISBN number. Soft copy of conference proceedings will be provided to all participants

Papers are to be submitted in the form of manuscript as per the journal author guidelines provided in the website of the journal. Plagiarism free papers should be mailed to kucm@kalingauniversity.ac.in with in the deadline. For paper published in SCOPUS indexed journal or UGC approved journal, Article processing charges will be as per the selected journal and the publication charge will be completely paid by author


The New Normal- Recent Trends in Business and Management 2022



  • Impact on Consumer behavior
  • Customer Relationship Management
  • Retail and E-commerce
  • Green Marketing
  • Innovative Marketing strategies
  • Marketing Analytics
  • Rural Marketing
  • Social media Marketing
  • Neuro Marketing


  • Export & Import Management
  • Innovative Banking practices
  • Stock Market Strategies & Valuation Models
  • Role of the Insurance sector
  • COVID-19 investment strategies
  • Risk Assessment and Risk Management
  • Need of Financial Literacy and Financial Inclusion

Human Resource Management

  • Performance Management
  • Strategic HRM
  • Stress Management and Work-life Balance
  • Talent Acquisition & HR Engagement
  • Leadership and Corporate Communication
  • Innovative Human Resource Practices
  • Green HRM
  • Industrial Relation and Labour Laws

General Management

  • Startup & Entrepreneurship
  • Innovations in Business
  • Enterprise Resource Planning
  • Smart Infrastructure
  • Knowledge Management
  • Corporate Social Responsibility

Digital Technology

  • Digital Culture
  • New-age Technologies
  • Medical Services
  • Cyber law and security
  • IT Infrastructure
  • E-learning

International Trade

  • Foreign Direct Investment
  • International Trade Relations
  • Free Trade
  • New patterns in international trade
  • Contemporary Trade Policies


  • Business Economy
  • Global Economy
  • Underemployment
  • Unemployment
  • Economic Recessions

Hospital Management

  • Inpatient Care
  • Patient Satisfaction
  • Biomedical Waste
  • Unemployment
  • Medical Ethics
  • Health Care Marketing
  • Role of Hospital in Health Care
  • Health Tourism
  • Tele Health
  • Hospital Waste Management

Submission Guidelines:

1. An abstract may have a maximum 300 words and a maximum of 5 keywords.

2. Abstract and Full Papers should be e-mailed kucm@kalingauniversity.ac.in

3.The length of paper should be between 3000-5000 words.

4. The full paper must be formatted as MS Word document, in Times New Roman,12 point font size.

5. All papers will be checked for plagiarism, as per the University guidelines.

6. Registration is compulsory for all the participants, authors and co-authors with the transaction ID number and payment receipt in pdf format.

7. Registration without transaction ID number and receipt will not be considered.

8. All registered participants will be given E-Certificate.

9. Once the Registration form is filled the participants are requested to join anyone of the what's App group links for the further updates.

What's App Link for Registration

1. Link 1 - https://chat.whatsapp.com/GtzUsT7SxGcJbZxXmAQgWB

2. Link 2 - https://chat.whatsapp.com/Hi4eQAOfI6R1mwPXHmJfad

3. Link 3 - https://chat.whatsapp.com/FjwG7LVxFQRBBnrdwVoHXw

4. Link 4 - https://chat.whatsapp.com/DHKUAXfqKduBsjyLCgzAwr

Telegram link


Early bird registration close on & abstract submission 25th of April 2022
Last date of Registration 5th of May 2022
Communication on acceptance 8th of May 2022
Last date for submission of the full paper 15th May 2022
Dates of the Conference 27th& 28th May


Category Early Bird Registration fees Late Registration Fees
Students 500/- 750/-
Research Scholar 700/- 1250/-
Academicians 1000/- 1500/-
Delegates from Industry 1500/- 2500/-

Registration Fees Detail

1. IFSC Code No. ICIC0003907
3. A/c No.: 390701000010
4. Bank Name ICICI bank
5. Account Name: Kalinga University

Registration Link - https://forms.gle/yhpms1Lq2W3iUuTB6

Chief Patrons

Dr. Rajeev Kumar, Chairman, Kalinga University
Dr. Sandeep Arora, Chancellor, Kalinga University


Dr. R. Sridhar, Vice Chancellor, Kalinga University
Dr. Byju John, Director General, Kalinga University
Dr. Sandeep Gandhi, Registrar, Kalinga University


Dr. Khushboo Sahu, In-charge HOD, Kalinga University


Dr. Paritosh Dube, Associate Professor, Kalinga University
Dr. Ruchi Gupta, Assistant Professor, Kalinga University


Dr. Komal Gupta

Mr. Amit Dubey

Dr. Sunayna Shukla

Ms. Mariyam Ahmed

Ms. Neha Choithramani

Ms. Shinki Pandey

Ms. Shikha Singh


Ms. G. Divya - 9755346687 | Ms. Jasmine Joshi - 9329352591