IS THIS PROGRAM RIGHT FOR YOU? WHO SHOULD ATTEND

This program will benefit mid-to senior-level executives, owners, and founders from private companies around the globe, such as family-owned enterprises, private corporations, and partnerships. Those in private organizations that are backed from PE firm(s) will find benefit in attending, as well as those who serve on private company boards, councils, and advisory committees. Private companies from a wide variety of sizes and industries such as manufacturing, technology, retail, and healthcare will all find this program beneficial, especially those who are preparing for organizational growth.

PARTICIPANT PROFILE
Senior leaders from private companies identified as central to defining their company’s culture, vision, and growth strategies. Participants should be sponsored by their company and eager to engage in various approaches to learning, diverse frameworks, and ideas. Proficiency in written and spoken English is required for successful participation in the program

COURSE	FEES	DURATION
CLOUD COMPUTING & BUSINESS ANALYTICS:	75000/-	6 MONTHS
DIGITAL MARKETING & E COMMERCE	75000/-	6 MONTHS
HEALTHCARE & HOSPITAL MANAGEMENT	75000/-	6 MONTHS
REAL ESTATE AND INFRASTRUCTURE MANAGEMENT	75000/-	6 MONTHS
FAMILY BUSINESS & STARTUPS	75000/-	6 MONTHS

1. CLOUD COMPUTING & BUSINESS ANALYTICS:

You gain the foundational knowledge required for understanding cloud computing from a business perspective as also for becoming a cloud practitioner. You understand the definition and essential characteristics of cloud computing, its history, the business case for cloud computing, and emerging technology use cases enabled by cloud. We introduce you to some of the prominent service providers of our times (e.g. AWS, Google, IBM, Microsoft, etc.) the services they offer, and look at some case studies of cloud computing across industry verticals. You learn about the various cloud service models (IaaS, PaaS, SaaS) and deployment models (Public, Private, Hybrid) and the key components of a cloud infrastructure (VMs, Networking, Storage - File, Block, Object, CDN). We also cover emergent cloud trends and practices including - Hybrid Multicloud, Microservices, Serverless, DevOps, Cloud Native and Application Modernization. And we go over the basics of cloud security, monitoring, and different job roles in the cloud industry. Even though this course does not require any prior cloud computing or programming experience, by the end of the course, you will have created your own account on IBM Cloud and gained some hands-on experience by provisioning a cloud service and working with it. This course is suitable for a large variety of audiences - whether you are an executive / manager / student who wants to become familiar with cloud computing terminology and concepts, or someone who wants foundational grounding in cloud computing to start a career in this field or become a cloud practitioner - such as a cloud engineer, developer, analyst, etc. The completion of this course also makes you eligible to earn the Cloud Computing Core IBM digital badge.

WHAT YOU WILL LEARN

• ✓ Define cloud computing and explain essential characteristics, history, the business case for cloud, and the emerging technologies enabled by cloud
• ✓ Describe the cloud service models Describe cloud service models, cloud deployment models, and cloud infrastructure
• ✓ Explain emerging Cloud related trends including HybridMulticloud, Microservices, Serverless, Cloud Native, DevOps, and Application Modernization
• ✓ Create IBM Cloud account and provision an instance of cloud object storage service to host a static webpage.

2. DIGITAL MARKETING & E COMMERCE

An innovative training program for marketing professionals who need to join the revolution that radically changes the marketing profession and is evolving through various digital channels and the internet. The program prepares participants for managerial positions in digital marketing with the goal of creating a collaborative learning environment for analyzing and resolving the challenges within the digital marketing world. On this basis, program participants acquire concrete skills and competencies in the rapidly evolving digital marketing domain, preparing themselves with the essentials for a successful career in digital marketing.

Who should attend:

• ✓Any professional who is involved in the planning, implementation or measurement of digital marketing strategies and tactics.
• ✓ Any professional who would like to pursue a career in digital marketing. Any professional of all levels and disciplines who needs to capture the digital marketing revolution in marketing.

Through the program participants will be able to:

• ✓Focus on current trends and best practices in digital marketing.
• ✓ Acquaint tools and competencies in all cutting edge tactics in digital marketing.
• ✓ Learn how to structure implement and evaluate their digital marketing strategy.
• ✓ Learn how to leverage their digital marketing strategy to gain competitive advantage for both their business and their career.

The Program achieves its learning objectives through dynamic lectures, case studies and small group discussions and Online Tutorials that evolves along the following dimensions:

Planning a Digital Marketing Strategy - Participants are familiarized with the fundamental concepts and issues in digital marketing, The opportunities that digital marketing offers and the implications of digital marketing. Furthermore, they acquire various tools and techniques in digital marketing such as Search Engine Marketing, Email Marketing, Social Media Marketing, etc.

Implementation of Digital Marketing Strategy -

Participants learn how to develop an action plan in implementing their Digital Marketing Strategy through a coherent project structure, with milestones, deliverables and needed resources. Measurement of Digital Marketing Strategy - Participants learn how to develop and structure a meaningful methodology to evaluate the impact and effectiveness of their Digital Marketing Plan. Marketing before Digital - The goal of this introductory session is to attune participants to what marketing management is. This is accomplished by the use of a computer-based simulation where participants in small teams assume the role of the marketing management team of a fictitious company. Their task is to assess the available market data, design the next steps and implement them via the simulation interface. In this way participants will develop a brief but vivid understanding of the role of marketing and its workings.

Digital Marketing Foundations -
Basic terms and insights that are used in digital marketing are given, so that we are all on the same page once we get going.

Search Engine Marketing (SEO) - Learning how your website can be placed higher in the Google organic results through examples and optimization techniques.

Email Marketing - Find out how to collect and segment users to make a successful newsletter, both in terms of design and content, while we examine the best tools specifically designed for this.

Display and Video Advertising - Practice how to use web banners, learn what they offer and which platforms are the most suitable to set up a banner campaign.

Social Media Marketing - A double module on how to setup personal accounts, business pages, a Facebook ad campaign and how the social world can merge with the physical one.

Content Marketing - This module will enable you to develop the knowledge and skills to plan and execute a content marketing strategy in a persona-oriented, data-driven way-informed by business objectives, aligned with the buyer journey and your overall marketing strategy. Paid Search - This module will enable you to develop the knowledge and skills to implement and manage paid search campaigns. You will learn how to create Google Ads campaigns, manage budgets, and report on their performance.

E-Commerce Conversion - Discover the greatest eCommerce hacks used by global and Greek e-shops that convert you from a one-timer to a loyal and ever-returning consumer.

Website Optimization - This module will teach you how to build and publish a well-designed, high performing and optimized website that is aligned to your business goals.

Analytics - Anyone can measure what’s going on in their website, but this course is all about understanding what you need to keep track of within Google Analytics.

Digital Publishers - From programmatic to Brand Experience: How do publishers think in their day to day dealing with brands. A presentation which outlines all advertising prospects of a brand through websites. A more practical approach based on examples of all digital notions, including metrics, premium display, programmatic, video,as well as native, programmatic native, phygital events, brand experience social media.

Digital Transformation Tools - Marketing and Advertising are business roles that are still changing rapidly. Beyond digital marketing and advertising, more tools are becoming available throughout the world that will change not only how brands communicate with consumers, but will also allow the automation between all business operations and marketing communications.

Digital PR - This course provides an overview of the public relations field, emphasizing the strategic role of PR management in achieving long-term business goals. You’ll study the case examples and theoretical concepts that inform PR best practices. Digi Day- The goal of Digi-Day is to attune participants to what marketing strategy is. During this session participants have the opportunity to develop and structure a meaningful methodology using digital marketing tools and techniques as they have been taught throughout the course. By working in teams, they undertake the resolution of a real life case study.

Media attribution modelling for digital marketing campaigns - Each digital marketing channel has a differing effect on company performance (i.e., sales, new customers acquisition, maintenance of old customers). But how can digital marketing practitioners assess the effectiveness of each channel separately and in combination? How should they invest limited resources across the various channels in the future, and can they use past information on the effectiveness of digital channels to predict the likely future outcomes of different digital marketing mixtures? This session presents a methodology that can help practitioners answer the above questions. Utilizing a simulation game participants will learn how to apply an easily deployable statistical technique for assessing the effectiveness of their efforts and employ historical information from past campaigns to predict future outcomes. Moreover, they will have the opportunity to use A/B testing for assessing the validity pf their predictions before launching new campaigns in the market.

Strategy and Planning - This is a course on how to create an appropriate brief for your agency, what KPIs to measure and what platform each campaign is suited for.

3. HEALTHCARE & HOSPITAL MANAGEMENT

Gain a strategic understanding of the major trends in health economics, population health and health policy. Apply your knowledge to improve the patient experience and the value of care delivered. Topic Areas
In this unique four-part program, physicians and other clinicians will develop vital business skills and grow and apply their knowledge to improve the patient experience and the value of care delivered in their organizations. Theme 1 - The Health Care Environment Theme 2 - Leadership Theme 3 - The Basic Toolbox of Clinical Managers Theme 4 - Capstone Assignment

Program Designer

1. Opening or expanding a practice
2. Remaining an independent practitioner
3. Being involved in healthcare policy & management decisions
4. Good understanding of finance & accountancy
5. Develop skills in operations, finance, leadership
6. Innovate medical startups
7. Work in global healthcare organisation’s
8. Gain cross-functional business knowledge

Strategic Focus

Regardless of whether you are a pharma or health care organization, the challenges you face are unique. From launching a global drug to transforming your hospital into a performance-driven culture, we can create a customized program to reflect your competitive issues in today’s complicated health care landscape. We provide your team with the insight and implementation skills to take your organization to the next level. In addition to providing you with a competitive advantage, we will serve as trusted advisors long term. You will learn how to:

• ✓Develop a patient and customer-centricity strategy
• ✓Focus on strategic execution and value creation
• ✓Enhance understanding of health care sector consolidation and partnerships
• ✓Better manage stakeholder expectations

Join the next generation of health care leaders. In the fast-paced and rapidly-changing health care industry, managing teams efficiently and leading with confidence are key to success. In our innovative Academy for Health Care Leadership and Management, learn essential governing skills and develop an evidence-based understanding of how to lead for highly reliable performance in the health care environment.

Share knowledge, strategic insight, and cutting - edge research with industry peers, renowned guest speakers, and world-class faculty from the Johns Hopkins Carey Business School. Earn continuing education credits and expand your professional network exponentially.

All health care professionals - including physicians, researchers, nursing leaders, policymakers, pharmacists and general health care managers—who endeavor to impact positive change within their organizations will benefit from the Academy. Adding the experience and credentials to their resumes gives participants a professional edge and will strengthen their position as leaders in the health care industry

4. REAL ESTATE AND INFRASTRUCTURE MANAGEMENT

WHAT IS REAL ESTATE AND INFRASTRUCTURE MANAGEMENT? Real Estate and Infrastructure management deals with the application of management principles on real estate development.

Real estate management deals with tasks like surveying land, acquiring land, construction planning, cost estimation, hiring labor, regulatory processes and project management.

This field is not just limited to construction of commercial and residential buildings. It also covers the construction of public structures such as roads, bridges, canals, dams etc.

Real Estate and Infrastructure Management program trains students in the following areas –

• ✓Project management
• ✓Finance management
• ✓Cost estimation
• ✓Regulatory processes
• ✓Business laws
• ✓Project planning
• ✓Real estate markets

What’s the scope of real estate and infrastructure management in India, you may ask. This sector is doing pretty well in India. Demand for commercial and residential buildings is on the rise. It is safe to say that this sector is expected to provide new job opportunities to real estate management professionals.

• ✓Real Estate Developers
• ✓Consultancy Firms
• ✓Construction Firms
• ✓Infrastructure Developers
• ✓Architecture Firms
• ✓Finance manager
• ✓Project manager
• ✓Planning specialist
• ✓Consultant

The program is built upon the fundamental pillars of data, decisions, policy, and community. These pillars apply to commercial real estate professionals and entrepreneurs from entry- to executive level. This program will prepare you to both anticipate and influence the evolution of real estate in—and for—your community.

Program outcomes: Collect, read, and analyze real estate data Understand zoning regulations and anticipate changes to land use laws Understand pertinent mega-trends and engage at the frontiers of real estate Influence the direction of development Build your personal and professional real estate network

Program Features:
Master critical concepts Gain a comprehensive understanding of real estate financials and investments as well as how to close deals, collect and analyze demographic data, and anticipate trends to thrive as a real estate professional, regardless of market conditions.
Build your portfolio Complete a signature, integrated, hands-on capstone project that pairs you with a professional mentor in the real estate industry. Learn fresh, innovative approaches to the field of real estate development from a sophisticated academic perspective.
Relevant and Applicable Learn from research-focused faculty and expert practitioners, and gain real-world experience you can use as soon as you graduate. It features a powerful combination of research-focused faculty members and leading real estate expert practitioners. You'll build valuable connections, and master critical industry-transcending concepts to understand and anticipate real estate trends, regardless of market conditions. Plus, you’ll develop multidisciplinary skills to help you thrive in any setting.

5. FAMILY BUSINESS & STARTUPS

What opportunities— and challenges—await you as a member of the rising generation in a successful family enterprise? Explore how you can fulfill complex responsibilities, create a plan for the next phase of your life, and make a unique contribution to your family business and family wealth.

WHO SHOULD ATTEND
Members of the rising generation of a family enterprise who may or may not be currently involved in managing the family business, family office, or family foundation, but who are preparing for new leadership roles or engaging in adjacent entrepreneurial activity. Not appropriate for long-serving family enterprise leaders or for consultants

WHAT YOU WILL LEARN
Through faculty presentations, classroom discussions, cases, small-group work, panels, and guest speakers, you will prepare for your role as part of the rising generation in a family enterprise. You will gain a better understanding of your own aspirations as you explore topics including:

• ✓Deciding whether to join the family business or family office for wealth management—and in what capacity
• ✓Being an entrepreneur
• ✓Navigating the unique dynamics of a business
• ✓Analyzing roles of owner-operators vs. owner-investors
• ✓Onboarding and offboarding within a business
• ✓Evolving ownership over time and bringing in non-family talent
• ✓Applying governance best practices
• ✓Knowing how and why to set up a family office
• ✓Preventing issues with estate planning, succession, and managing transitions
• ✓Creating and operating foundations and understanding their role
• ✓Evaluating your family enterprise in the context of civic and social responsibility and assessing opportunities for impact